The Story of Éadach

Retelling the old stories…


Stylist and illustrator Sara O’Neill has combined her two passions- fashion and art- with her love of the coast to create a range of luxury printed textiles.

Beloved of musicians and models, artists and A-listers, ÉADACH is influenced by Ireland’s cultural heritage and blends Sara’s signature pencil drawings with abstract imagery and coastal colours to create richly coloured contemporary patterns, printed on silk a nod to Ireland’s textile history. The outcome is a precious piece of wearable art- limited edition scarves, kimonos, capes and dresses, with the garments made in Belfast. In the words of Oscar Wilde, ‘One should either be a work of art or wear a work of art’.


Sara’s work as a fashion stylist over the last decade has influenced her designs greatly. She has a very clear idea of what an Éadach design should be: inspired by Ireland’s darker stories and history and heritage of strong women, they should be luxurious with a rock n roll bohemian edge.


Sara draws inspiration from all over the island, especially her native north coast, an area of spectacular beauty filled with myth and legend.

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‘In the great Irish tradition, my grandparents told me wonderful stories- The Children of Lir, The Salmon of Knowlegde, of Cú Chulainn, banshees and fairy trees.

These stories really come to life when roadtripping around the Irish coastline, seeing shipwrecks, ravaged shores, castle ruins and tumbledown cottages.




Éadach has received extensive coverage in fashion and mainstream press, including Grazia’s big fashion issue and The Mail on Sunday’s You magazine, The Irish Times, The Irish Independent, The Irish Mail on Sunday and Irish Country magazine. Sara was shortlisted as Accessory Designer of the Year 2016 and Designer of the Year 2017 at the Irish Fashion Innovation Awards. Éadach was one of the collections showcased at Brown Thomas Create 2016 and 2017 and the Marvel Room 2016. The range has travelled worldwide and is sold from Ireland to L.A.



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Sara was delighted to have received the Creative Industries Innovation Fund from the Arts Council of NI to help develop this range.

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